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Corporate Communications Screens
Internal communication screens fail for one reason far more often than any other, and it is not the technology. Nobody was made responsible for what appears on them. We agree who publishes what before a single screen goes on a wall.
Inform
The ownership problem, solved first
A lobby screen gets installed with enthusiasm, loaded with a welcome message and three slides, and then the person who did it moves on. Six months later it is showing a Christmas message in April and everyone has stopped seeing it. The hardware is fine. The problem is that publishing was nobody's actual job.
So we start there. Who owns the screens, who can publish without approval, who approves the rest, what the minimum refresh rhythm is, and what happens when that person is on leave. That takes one workshop, it goes in writing, and it is configured into the platform as real roles and permissions rather than a good intention.
What the screens actually carry
Practical rules that keep these screens watched
- Something changes every week, or people stop looking and do not start again
- Nothing on screen that needs more than about eight seconds to read
- No dense documents, no screenshots of slides, no scrolling walls of text
- Recognition and people content mixed through, not saved for a quarterly push
- Different content in the canteen and the lobby, because the audiences and the dwell times differ
- Locked templates, so a busy communications team can publish in minutes without a designer
Questions people actually ask
Who should own the screens internally?
In our experience internal communications should own what appears, and IT should own the network and the devices. Where facilities owns the whole thing the screens tend to drift towards building notices; where IT owns the content it tends to stop changing. We set the platform up to match whichever split you choose, with approvals where you need them.
Can different departments publish to their own floor?
Yes, and this is usually the arrangement that keeps a network alive. Each team gets publishing rights to their own screens and group, working from locked templates, while anything going to the whole building goes through approval. It means content stays local and current without anyone being able to put something unbranded on the reception wall.
Will people actually look at them?
Only if the content changes and it is about them. Screens showing recognition, team results and things happening this week get watched. Screens showing the values statement and a stock photograph get ignored within a fortnight. This is a content problem, which is why content is a service here rather than a one-off file.
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Start a project
Tell us about the space. We will tell you what belongs in it.
A first conversation costs you nothing and usually takes twenty minutes. Bring a photo of the wall and a rough idea of what you want it to do.
- A written specification you can price against anyone
- The platform we would run, named before you sign
- Hardware and content costed separately, so you can see both
- No obligation, and no pressure to buy screens you do not need