Content strategy
What goes on screen, how often it changes, who owns it, and how you will know it worked.
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Content Studio
Content designed for screens, not resized for them, and kept alive on a cadence so month eighteen looks as good as week one.
Content
Everything in Content
What we build
This is where screen networks actually die
We are called to networks somebody else installed more often than we are called to new projects, and the cause is almost never the hardware. The screens work. The platform works. The content is eighteen months old and everybody stopped seeing it in the first fortnight.
Attention is the thing you are buying, and it is spent the moment content stops changing. That is why content here is a service on a rhythm rather than a file delivered at handover, and why we would rather sell you fewer screens with content that keeps moving than a larger network that goes quiet.
Three ways customers run content, and when each works
What we will tell you for free, before you buy anything
- Eight seconds is the realistic upper limit for anything a passer-by reads
- One message per frame — a frame carrying three communicates none of them
- Something visible must change weekly, or people stop looking and do not start again
- Content about people is watched far more than content about the organisation
- Give every item an end date, or the network ages without anyone deciding to let it
- If it needs a paragraph, it belongs somewhere people can stop and read, not on a screen
Questions people actually ask
How much content do we need before we go live?
Less than most people assume, and starting small is better. A fortnight of well-made content and a clear plan for the following month beats a large library assembled in a rush, because the library ages at the same rate whether it took two weeks or two months to build.
Can our own team really keep this up?
Yes, if publishing a routine message takes minutes rather than an afternoon. That is a setup problem, not a willpower problem. Locked templates with editable fields are the difference between a network that stays current and one that stalls in month four.
Do you use AI to make our content?
We use it to reach a first draft faster, and a designer finishes everything that goes on your screens. A named person here approves anything that appears, and you can always ask us what generated something. We are not going to put unreviewed generated output in front of your customers.
Can you work within our brand guidelines?
Yes, and we usually have to extend them. Most guidelines were written for print and web and say nothing about a lit surface viewed at eight metres, so we produce a screen extension covering minimum type sizes by distance, which colour pairings survive, and how the logo behaves on a canvas that is not a rectangle. Your brand team keeps approval.
Start a project
Tell us about the space. We will tell you what belongs in it.
A first conversation costs you nothing and usually takes twenty minutes. Bring a photo of the wall and a rough idea of what you want it to do.
- A written specification you can price against anyone
- The platform we would run, named before you sign
- Hardware and content costed separately, so you can see both
- No obligation, and no pressure to buy screens you do not need