Digital signage
The whole job: screens, software, content, installation and the support that keeps it running.
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Digital Signage Solutions
A screen is not a product, it is a job. These are the jobs a screen gets bought to do, and the systems we build to do them properly.
Solutions
Everything in Solutions
What we build
The six channels
What will your screen do?
Our solutions are named after the six jobs a screen is actually bought to do, and they are the six colours in the Be mark, because a business almost never needs only one of them.
SellRetail promotions, digital menu boards, product displays, advertising and in-store media.
InformCorporate and internal communications, announcements, staff notices and emergency messaging.
GuideWayfinding, building directories, room booking panels and visitor information.
ImpressVideo walls, fine-pitch LED, lobby and showroom experiences, brand moments.
EngageTouchscreens, kiosks, self-service, product finders and interactive experiences.
PerformLive operational data, production boards, safety metrics and performance dashboards.
Start with the job, not the product
Almost every enquiry we receive names a product. A video wall, some menu boards, a screen for reception. That is a reasonable place to start a conversation and a terrible place to start a specification, because the product does not tell us who is standing in front of it, how long they are there, or what you want them to do next.
So the first thing we do is convert the request back into a job. A retailer who asks for window screens usually wants to stop somebody walking past. A manufacturer who asks for a dashboard usually wants a shift to know by ten in the morning whether the day is going well. Those are different problems from the products that were requested, and once they are written down the specification becomes obvious.
Which solution fits which problem
The fastest way to narrow this down. Find the row that sounds like your situation and start there.
| If the problem is | The solution is usually | The thing that decides it |
|---|---|---|
| People walk past without stopping | Window or in-aisle digital signage | Brightness, and whether the content changes often enough |
| Prices and menus are slow to change | Digital menu boards | Whether it is driven from one price list |
| The space says nothing about the brand | LED feature wall or video wall | Viewing distance, and whether content is budgeted |
| Staff do not know what is going on | Corporate communication screens | Who owns publishing, agreed before install |
| Visitors get lost | Wayfinding and directories | Walking the route, not reading the floor plan |
| Rooms are double-booked | Room and meeting displays | Reading the real calendar, live |
| Queues feel longer than they are | Queue and now-serving displays | Showing position, not entertainment |
| A team cannot see its own numbers | Live operational displays | Readability at ten metres, not data access |
| People need to choose from a big range | Interactive displays or kiosks | One obvious job, and a session that resets |
| You want screens to earn revenue | Digital advertising | Proof of play, or you cannot sell it twice |
Most sites need two of these, not one
- A café is a menu board at the counter and a promotion in the window — different content, different brightness, different rhythm
- An office is a lobby screen for visitors and floor screens for staff, and the same loop on both serves neither
- A branch is a rate display, a queue screen and a window, each with a different owner and approval path
- A campus is wayfinding at the entrance, notices in circulation space, and an emergency override across all of it
- A factory is a production board on the floor and an induction screen at reception, with almost nothing in common
- Starting with the one position that does the most work is nearly always better than covering every position at once
Questions people actually ask
Can we combine several of these on one network?
Yes, and most customers do. One platform, one contract and one support arrangement can run menu boards, a lobby wall and a production display at the same time, with different content, different publishers and different schedules. Splitting them across separate suppliers is what creates the gaps that projects fall into.
Can you work with screens we already own?
Usually yes, and it is normally the cheapest good option. Existing commercial displays can often join a managed platform with a new player, which costs a fraction of replacing them. We will tell you honestly which of your screens are worth keeping and which are close enough to the end of their life that you would be spending money twice.
What is the smallest sensible starting point?
One screen in the position that does the most work, with proper content and a real publishing rhythm. It teaches you more about what your audience responds to than four screens with a loop nobody maintains, and it costs a fraction as much to find out. We would rather start you there and grow it.
How do we decide between a video wall and several separate screens?
Ask whether the picture needs to be continuous. A single large image, a brand moment, or content that spans the whole canvas needs a wall. Several independent messages in different parts of a space are better and cheaper as separate screens. The mistake we correct most often is a wall bought for content that was always going to be three separate messages.
Start a project
Tell us about the space. We will tell you what belongs in it.
A first conversation costs you nothing and usually takes twenty minutes. Bring a photo of the wall and a rough idea of what you want it to do.
- A written specification you can price against anyone
- The platform we would run, named before you sign
- Hardware and content costed separately, so you can see both
- No obligation, and no pressure to buy screens you do not need