Furthest viewer
Stand at the furthest point someone will read the screen from and measure back to the wall. This single number drives more of the specification than anything else.
Almost every disappointing screen installation was specified from the wall rather than from the audience. Here is the order the decisions should actually be made in, and you can do most of it yourself with a tape measure.
Stand at the furthest point someone will read the screen from and measure back to the wall. This single number drives more of the specification than anything else.
As a working rule text height should be about one two-hundredth of the viewing distance. Eight metres away needs roughly 40mm characters, which sets the minimum screen size for your content.
For LED, this sets the pixel pitch: the minimum comfortable distance in metres is roughly the pitch in millimetres. Getting this wrong in either direction is expensive.
Look at the position at the brightest time of day, not when you happen to be surveying. Direct sun or a bright window behind the viewer both demand a brighter screen than a standard indoor panel.
Decide from the content, not the wall. A list of items wants portrait; a scene or a data board wants landscape. Then check the display is rated for it.
At the exact position. In an older building this is regularly the largest cost in the whole job, and it is the one most often discovered late.
For a standing audience, the centre of the screen at roughly eye height, which usually means the middle around 1.5 to 1.6 metres. Higher than that and people are looking up, which is uncomfortable and reduces how long they will read for. Above a counter you often have no choice, in which case the content has to be designed for the angle.
No. Too large for the space is as bad as too small: people standing close to a very large screen cannot take in the whole thing and have to scan it. Size follows the furthest viewer and the content, not the budget or the wall.
A first conversation costs you nothing and usually takes twenty minutes. Bring a photo of the wall and a rough idea of what you want it to do.