Signage and privacy
Audience measurement, cameras and personal information on screens - what is reasonable, what is not, and what we will not deploy at all.
Read the guideGuide
LED Wall or LCD Video Wall: Which One Do You Need?
These are two genuinely different products that get quoted against each other constantly. Neither is better. They fail in different ways and they are right in different rooms.
Side by side
| LCD panel array | Direct-view LED | |
|---|---|---|
| Seams | Always visible up close | None |
| Cost per square metre | Lower | Higher, and pitch-dependent |
| Brightness | Good indoors | Higher; can face daylight |
| Shape | Rectangular grid only | Almost any shape or curve |
| Best viewing distance | Three metres and beyond | Set by pixel pitch |
| Servicing | Swap a whole panel | Swap a module |
| Colour matching | Panels can differ between batches | Calibrated as one canvas |
| Right when | Budget-led, viewers further away, part of a wider network | The wall is the centrepiece, or people get close |
The two things that decide it
How close does anyone get, and is the wall the point? If people stand at a reception desk two metres from it, the seams of an LCD array will be the first thing they see and LED is the right answer. If the wall is at the end of a large space and the nearest viewer is five metres away, an LCD array will look excellent for considerably less.
The second consideration is content. An LED canvas can be an unusual shape, which is a real creative advantage and a real budget line, because somebody has to produce content mastered for that canvas. If there is no content budget, a striking shape is a striking shape displaying a stretched logo.
Questions people actually ask
Can we start with LCD and upgrade to LED later?
You can, but you are buying the wall twice. If LED is the right answer and the budget is not there this year, it is usually better to wait or to reduce the size of the LED canvas than to install an LCD array you intend to replace.
Do LED walls look better in photographs?
They photograph very well, which is worth being aware of when comparing suppliers' images. What matters is how it looks to a person standing in your room at the distance they will actually stand, which is why we measure rather than work from a rendering.
Keep reading
Other guides
Start a project
Tell us about the space. We will tell you what belongs in it.
A first conversation costs you nothing and usually takes twenty minutes. Bring a photo of the wall and a rough idea of what you want it to do.
- A written specification you can price against anyone
- The platform we would run, named before you sign
- Hardware and content costed separately, so you can see both
- No obligation, and no pressure to buy screens you do not need