Dayparting
Different content by time of day and day of week. The most immediately useful scheduling any hospitality or retail site can have, and the most commonly left unconfigured.
Platform
Scheduling, Dayparting and Playlists
Scheduling is the feature that quietly pays for the platform. Every schedule you set up is a task nobody has to remember again, and the tasks people forget are the ones that cost money: the promotion that ran a week past its end date, the breakfast menu still up at two in the afternoon.
Sell
Set it once, and stop thinking about it
A well-built schedule handles the entire trading year without intervention. Breakfast until eleven. Lunch until three. Happy hour on Fridays only. The seasonal campaign that starts on the first and ends on the last, on its own, everywhere, including the site that opened last month.
The test of a good setup is not whether it can do this. Every platform can. It is whether it was actually configured that way, or whether someone is still logging in on a Monday morning to swap content by hand because the schedule was never finished.
How content gets decided
Playlist rules worth following
- Keep the loop short enough that a passer-by sees more than one message — usually well under two minutes
- Put the thing you most want seen at the start of the loop, not buried in the middle
- Mix content types so it does not read as the same slide five times
- Give every item an end date, even the ones you expect to keep, so nothing outlives its relevance silently
- Leave room in the loop for local content, or local teams will find a way to add it anyway
Questions people actually ask
How long should the loop be?
Long enough to say what matters and short enough that someone waiting sees it come round. In a queue where the average wait is ninety seconds, a two-minute loop means half your audience never reaches the end of it. Work from the real dwell time at that location, which is usually shorter than people assume.
Can different sites show different things at the same time?
Yes, and that is the normal arrangement. A national campaign runs everywhere, each region adds its own, and individual sites carry local content, all in the same loop with the priorities you set. The alternative, where every site runs an identical loop, ignores the main advantage of digital over print.
What if we need to change something urgently?
A change published now reaches the screens within seconds on a healthy network. For genuine emergencies there is an override that takes precedence over everything scheduled and puts one message on every screen immediately, which is a separate control with its own permissions.
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