Inventory you can describe
Screens grouped into sellable packages by site, format and location, with a loop length and a spot duration that are actually fixed.
Solutions
Digital Advertising Screens
The moment your screens carry somebody else's message for money, they stop being signage and become media. That changes what you have to be able to prove: not just that the campaign ran, but where, when, how often, and for how long.
Sell
Proof is the product
An advertiser is buying exposure they cannot personally verify. What makes the sale repeatable is the record: a proof-of-play report showing each spot, on which screen, at what time, with the screen confirmed online at that moment. Without it you are asking someone to take your word for it, and you will be renegotiating every renewal.
This is also where most in-house retail media efforts quietly stall. Selling the first campaign is easy. Reporting on it in a form a media buyer accepts, month after month, is the part that needs the platform configured properly from the start.
What a screen media network needs
Where we draw the line on measurement
There is technology that will tell you the estimated age and gender of everyone who looked at a screen. We do not deploy it. It processes images of people who never agreed to it, the accuracy claims are generous, and the reputational risk of being the retailer who was scanning faces is out of all proportion to the value of the data.
What we will do is anonymous, aggregate measurement where it is lawful and proportionate, and honest environment data: this screen is here, this many people pass it, this is the dwell time. That is enough to sell against, and it is defensible if a customer asks what you are collecting.
Questions people actually ask
Can we make money from our existing screens?
Sometimes, but be careful what it costs you. Selling space on the screens above your own counters means less time for your own promotions, and the revenue rarely matches the margin on the products you stopped advertising. It works best in high-traffic sites where you have more screen time than you have things to say. We will model that with you honestly rather than just enabling it.
What reporting do advertisers actually ask for?
Proof of play by spot and by screen, screen uptime for the period, and the site list with formats. Anything beyond that varies by buyer. The important thing is that the record is generated by the platform automatically rather than assembled by hand, because a report someone compiles manually stops being produced by month four.
Do we need different content for advertising than for our own promotions?
Yes. Third-party creative arrives in whatever size the agency had, and it usually needs remastering for your canvas and your loop. We set the specification, check what arrives against it, and adapt where the advertiser cannot. That step is what stops a network looking like a noticeboard.
Next
Related
Start a project
Tell us about the space. We will tell you what belongs in it.
A first conversation costs you nothing and usually takes twenty minutes. Bring a photo of the wall and a rough idea of what you want it to do.
- A written specification you can price against anyone
- The platform we would run, named before you sign
- Hardware and content costed separately, so you can see both
- No obligation, and no pressure to buy screens you do not need